For the first time ever, Spartan hosted the Beast World Championship outside the United States, onto the global stage. The world’s best athletes have battled mountainous climbs, bitter cold and more. In 2021, these athletes faced terrain they’ve never encountered in a championship setting: the deserts of Liwa, Abu Dhabi.

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Brand identity, video, digital materials, collaterals, merchandise, indoors & outdoors advertising, and site branding.