Abu Dhabi 360 is a community-wide programme dedicated to empowering an individual's unique journey to whole person wellness, while recognising the intimate connection between individual and community wellbeing. By focusing on the individual, the programme also works towards the greater good of the community as a whole. 

Abu Dhabi 360 is founded on four pillars: Fitness, Nutrition, Mental Wellbeing, and Community, which together provide a comprehensive approach to overall health and wellness. Each pillar is designed to meet the unique needs and motivations of different demographic groups

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Brand identity and philosophy, creative direction,  programme marketing strategy and deployment.